She Travels Safe

Everyone deserves to travel. But for some of us, travel feels different. Less than half of women feel confident traveling solo or with other women. Three in four women avoid walking back to their accommodation alone at night, compared to just 43% of men. Women aren't less adventurous. They're navigating different risks.

Our research reveals the gap between women's and men's travel experiences, and shows what must change. Knowledge is power. This campaign equips you with research-backed safety guidance, giving you practical tools to travel confidently and freely, whether you're planning your first trip or your 50th.

The Safety Gap

The reality

Less than half of women feel confident traveling solo or with other women. Two in three say safety plays a big role in choosing their destination, and nearly two-thirds prioritise safety when choosing accommodation. These numbers tell us something important: women aren't avoiding travel—they're planning it differently.

Research from Stand Up reveals that globally, four in five women have experienced harassment in the street. Our own research shows nearly one in four women experience unwanted attention or harassment while traveling, compared to 15% of men.

The risks aren't the same, so the planning can't be either.

This campaign isn't about limiting your adventures—it's about giving you the knowledge and tools to explore on your own terms.

Travel behaviours that reveal the difference

To feel safe while traveling, many women adjust their plans in ways that men often don't need to consider:

  • Three in four women (64%) avoid walking back to their accommodation alone at night (compared to 43% of men)

  • More than half (56%) avoid specific city areas they've been warned about (compared to 37% of men)

  • Nearly half (48%) avoid exploring destinations at night (compared to 37% of men)

  • One in four avoid taxis with male drivers (compared to just 11% of men)

These aren't signs of being overly cautious. They're smart responses to real experiences.

Tips for travelling confidently and safely

    • Buy suitable travel insurance

    • Share your itinerary with someone you trust

    • Write down important numbers and keep them with you

    • Keep printed copies of important documents and booking confirmations

    • Book flights/trains to arrive during daytime

    • Research cultural norms and dress codes

    • When booking accommodation, check for reviews from other women travellers

    • Register with your embassy for international trips

    • Keep friends and family updated regularly

    • Book through established tour operators and activity providers

    • Always have means to charge your phone

    • Trust your instincts - if something feels wrong, leave

    • Have backup plans for accommodation and transport

    • Share your location with someone you trust

    • Wait until you’ve left a location before posting about it on social media

    • Don’t let people know if you’re travelling solo - a white lie is totally acceptable in this situation!

    • Connect with other like-minded travellers

    • Report to your accommodation or tour operator

    • Contact your travel insurance provider

    • Use online safety tools/apps

    • Reach out to other travelers for support

    • Contact local authorities or embassy if serious

    • Change your plans if needed - safety comes first

Your Stories

The best travel advice comes from those who've been there. We've spoken to women travelers across generations—from their twenties to their seventies—to hear about their experiences on the road. They've shared what they've learned about staying safe, traveling confidently, and getting the most out of every journey.

Here's their wisdom, in their own words.


“QUOTE”

Alice Morison, Explorer and Travel Broadcaster, 65

“QUOTE”

Eve Hand, Tour Leader, 49

“Every detail was thoughtfully executed. We're thrilled with the outcome.”

Former Customer

Your Questions, Answered

  • Yes. Millions of women travel solo every year and have incredible experiences. But it's also true that women face different risks than men, with nearly one in four experiencing unwanted attention or harassment while traveling. Safety isn't about avoiding solo travel; it's about being informed and prepared.

    Our research shows that many women who travel already take practical steps‚ like doing their research in advance, sharing itineraries and live locations with people they trust, and arranging travel plans to arrive in a new destination during daylight hours.

  • Many travel risks affect men and women equally, like getting lost, sick or injured.

    But our research shows that unwanted attention and harassment are the most common gender-specific challenges, experienced by 23% of women travellers, compared to 15% of men. The data also reveals something important: the biggest impact on women's travel isn't always what happens—it's what women avoid to stay safe. Three in four women avoid walking alone at night, and half avoid exploring destinations after dark.

    One specific area of concern is the action we take when we face safety challenges while travelling.

    Women are less likely than men to change travel plans or to contact local authorities. They are also less likely to report incidents to their travel provider, accommodation or travel insurance. The main reason? Women tell us it’s because ‘it didn’t feel important enough to report’.

    Understanding these patterns helps us plan smarter and identify potential areas of improvement for travel providers.

  • Start with the basics: do your research ahead of time, share your itinerary with someone you trust, arrive at new destinations during daylight when possible, and keep your phone charged with emergency contacts saved. Book accommodation with good reviews from other female travellers, and choose established travel providers where possible.

    Most importantly, trust your instincts—if something feels off, it probably is. You'll find detailed safety tips in our Tips for Travelling Safely & Confidently section above.

  • Your safety comes first, always. If you feel unsafe, remove yourself from the situation if you can. Once you're safe, you have options: report the incident to your accommodation or tour operator, contact your travel insurance provider, reach out to other travelers for support, or contact local authorities or your embassy for serious situations. For UK travellers who have experienced rape or sexual assault abroad, the Foreign Office has an established process, including how to access medical treatment and legal advice.

    Don't hesitate to change your plans—that's not overreacting, it's taking care of yourself. Our research shows women are less likely than men to report incidents, but speaking up helps protect other travelers too.

  • It's more nuanced than people realise. Our research shows that men actually experience more safety incidents overall, like theft, scams, and financial concerns. But the types of risks women face while travelling are different, particularly unwanted attention and harassment (23% of women vs. 15% of men).

    Our findings show that women adjust their planning and travel behaviours in ways that men not think about. For example, women are more likely to avoid walking alone at night, or steer clear of certain neighbourhoods they’ve been warned about. They are more likely to buy suitable travel insurance and plan their flights or trains to arrive during the day. They take more safety precautions before and during trips, perhaps even subconsciously or because they’ve learned from personal or shared experience.

    It's not that women are universally "less safe"; they’re navigating a different risk landscape.

  • You should expect clear, proactive communication about safety from travel operators and activity providers. This should go beyond generic warnings and provide specific information about where you’re going, where you’re staying and what you can expect. This could include safety information about your destination, or guidance about local norms and laws. It could be advice about staying safe in and near your accommodation or detailed safety guidance about activities and trip types. They might also provide access to 24/7 support or helplines when you're traveling.

    Our research shows that only about half of women are satisfied with the safety information providers currently offer. Look for travel companies that have signed the Safer Tourism Pledge. These operators prioritise traveler safety with clear standards and accountability.

  • Start by reading reviews specifically from other solo female travellers. These reviews are more likely to mention things that matter to women's safety and mention how safe the accommodation’s location feels. Look for accommodation with 24-hour front desk service, good lighting in common areas and entrances, and secure locks.

    Check the location in advance on a map so you can get a sense of the neighbourhood, how easy it is to access, if it’s in a remote or busy area and if it’s accessible by public transport. You can also ask the property directly about safety. Properties that take women's safety seriously will welcome these questions.

    When you’re booking, you can give your first initial, rather than a first name, so people are less likely to guess about your gender. When you check in, have reception write your room number down, rather than saying it out loud so there isn’t any chance that others hear it.

  • Do plenty of research before you go. Our research shows less than a third of women (32%) research local safety information before travelling. We recommend checking government travel advisories for specific destinations, looking for reviews or content from travellers who have been recently or even connecting with communities of women travellers to ask questions before you go.

    If you want to join a group, or would rather travel with a trusted travel company, check out providers who have signed the Safer Tourism Pledge.

Be an upstander

If you see another traveler in an uncomfortable or unsafe situation, you have the power to help. Bystander intervention tools are tried and tested techniques developed by safety experts to give people the confidence to intervene safely and effectively.

We like to think of it as helping people to be upstanders, rather than a bystanders. Remember, you should only ever step in if you feel safe doing so.

Distract

This is all about creating a distraction. It can be as simple as asking the person being targeted for the time or directions. Start a conversation about something completely unrelated - you can even pretend you know them. Sometimes breaking the moment is enough to end the unwanted attention. You don’t need to acknowledge the harassment, just shift the dynamic.

Direct

Address the situation directly. But only if it feels safe for you to do so. Speak to the person being harassed: "Are you okay? Do you need help?" You can even name what's happening to the harasser: "I don’t think what you’re doing is ok. This isn’t acceptable behaviour. Leave them alone." Trust your instincts about whether direct intervention feels safe. Your safety matters too.

Delegate

If you don’t feel comfortable getting involved directly, get help from someone with authority or capacity to intervene. This could be staff at a restaurant or hotel, a tour guide, transport personnel or local law enforcement. Sometimes the most effective action is bringing in someone who has more power in that situation. Be specific about what you need: "That person is being harassed and I think they need help."

Document

One of the ways you can be of help is by making a record of what’s happening. You should only do this if it’s safe and if the person being targeted wants you to. Video evidence can be useful for reporting, but you should always prioritise the person’s wishes and dignity. You can document the incident in other ways by making a note of what happened or any identifying details of the harasser.

Delay

Check in after the fact. If the moment has passed or you didn't feel safe intervening at the time, you can still help. Approach the person afterward and ask if they need anything, or if they want company. Even a small gesture—"I saw what happened and I'm sorry that happened to you"—can make someone feel less alone. You can also report it at a later time. It’s never too late to act.

What we’re working towards

She Travels Safe exists to create a world where everyone can explore confidently and safely. Here's what we're working to achieve:

  • Empower travellers with knowledge
    Informed travellers are confident travellers. We spoke to real travellers about their experiences to understand the risk landscape women are navigating. Now we're sharing the guidance and practical tools to make smart decisions and travel on your own terms.

  • Build a supportive community
    Travel safety isn't just about individual preparation, it's about looking out for each other. Whether it's a friend, travel companion, or a stranger who needs help, we all have the power to make a difference.

  • Drive industry accountability
    Travel providers have a responsibility to prioritise safety. We work with the industry to help identify the gaps and uncover the risks, so we can work towards improvements where they’re needed.

  • Acknowledge the gap
    Women shouldn't have to choose between adventure and safety. By acknowledging the differences between women's and men's travel experiences, we can work to close the gap.

Travel is for everyone. And everyone deserves their own journey.