She Travels Safe

Everyone deserves to travel. But for some of us, travel feels different. Less than half of women feel confident travelling solo or with other women. Three in four women avoid walking back to their accommodation alone at night, compared to just 43% of men. Women aren't less adventurous. They're navigating different risks.

Our research reveals the gap between women's and men's travel experiences, and shows what must change. Knowledge is power. This campaign equips you with research-backed safety guidance, giving you practical tools to travel confidently and freely, whether you're planning your first trip or your 50th.

Risks, acknowledged. Responsibility, shared.

Adventure, encouraged.

This campaign is all about…

The Safety Gap

The reality

Less than half of women feel confident travelling solo or with other women. Two in three say safety plays a big role in choosing their destination, and nearly two-thirds prioritise safety when choosing accommodation. These numbers tell us something important: women aren't avoiding travel, but they are planning it differently.

Research from Stand Up reveals that globally, four in five women have experienced harassment in the street. Our own research shows nearly one in four women (23%) experience unwanted attention or harassment while traveling, compared to 15 percent of men. We also saw a 60 percent rise in reports of sexual harassment and assault in global traveller incident data in 2024.

The reality is that the risks aren't the same, so the planning can't be either.

This campaign isn't about limiting your adventures—it's about giving you the knowledge and tools to explore on your own terms.

Travel behaviours that reveal the difference

To feel safe while travelling, many women adjust their plans in ways that men often don't need to consider. These aren't signs of being overly cautious. They're smart responses to real experiences.

The value in reporting

Safer Tourism Foundation's own global traveller incident data, collected annually from travel providers, recorded a 60% rise in reported incidents of sexual harassment and assault in 2024. That figure is, in part, a reflection of progress. More travel providers are making it easier for travellers to report incidents when they occur, and more people are feeling confident enough to do so. But it also tells us that there is still significant work to be done.

If something has happened to you while travelling, it is always worth telling your travel provider or tour operator. Reporting incidents, however small they may seem, helps build a clearer picture of what travellers are actually experiencing, and pushes the industry to respond. You may also be helping the next person who travels the same route.

Tips for travelling confidently and safely

Your Stories

The best travel advice comes from those who've been there. We've spoken to women travellers across generations, from their twenties to their sixties, to hear about their experiences on the road. They've shared what they've learned about staying safe, travelling confidently, and getting the most out of every journey.

Here's their wisdom, in their own words.


“I have found that getting older has brought me nothing but benefits when it comes to travel. Experience means you can judge situations better and be more open and adventurous. Also I get treated better and with more respect while still maintaining all the fun of the journey.

If your gut tells you something, go with it. Always. If you feel someone is following you for example, they are. Leave any situation you are not comfortable in straight away, even if that is uncomfortable or embarrassing. Don’t be afraid to ask the person next to you for help. Many times I have stopped a random person in the street and asked them to walk with me for a way.”

Alice Morrison, Explorer, Writer and Travel Broadcaster

www.alicemorrison.co.uk


“Keep your wits about you. If you’re in a group, stick together. Always trust your gut.”

Elizabeth Kershaw, founder Journee Girl Club and digital nomad.

https://journeegirlsclub.com


“All the travel that I have done has been amazing for my general self-confidence. Whether that’s just being in a new city on your own or doing something a bit more adventurous. You come out of it feeling stronger. I would always encourage women to go travelling.

Sometimes when you’re travelling as a woman, you can be more looked after than you would be if you were a man. That said, there are certain things I wouldn’t do while travelling. I love running, and compared to my partner who would go out for a run wherever we go, I have to think twice if I am on my own or in a new place. I’m also aware that I need a back up. I wouldn’t wander around a new city without my phone. I don’t necessarily like people to know where I am staying when I am abroad on my own.

If was going to give my younger self advice about travelling as a woman, I would say, don’t feel like you need to give details that you’re uncomfortable about. Follow your instincts. You’d be surprised how often you can tell if someone is engaging you for the wrong reasons. Be a bit more streetwise - know how you’d go about reporting something if it happened.

If you feel that bit more prepared, you’ll probably feel safer.”

Holly Tuppen, journalist and podcast host

https://www.hollytuppen.com


Meet @jenkaarlo – the big sister you wish you had before your first solo trip.

She’s a travel writer and solo travel pro (52 countries and counting, many of them solo, or with her Cavapoo Céline).

Her advice?

“Don’t put too much pressure on yourself… think of it like training for a marathon... And remember no one is looking at you the way you think they are.”

From small digital safety tweaks to sharing your plans with someone you trust, it’s often the simple habits that make the biggest difference.

Travelling solo isn’t about doing everything perfectly. It’s about building confidence as you go.

Jen Kaarlo, Solo Female Travel Writer

https://www.jenkaarlo.com/


Bethany Clarke’s travel advice is shaped by personal experience. She and her friend Simone White suffered from methanol poisoning while travelling through Loas in 2024. Simone tragically lost her life as a result.

Bethany created the Simone White Methanol Awareness campaign in memory of her friend and is one of the co-founders of the MethaKnow campaign group, working in partnership with the UK government to raise awareness so other travellers have the information they need to stay safe.

She told us what she always does to stay safe while travelling:

- Keep travel insurance documents accessible and share with someone you trust

- Make sure someone knows exactly where you’re travelling and your plans

- Avoid spirits abroad and choose sealed drinks to reduce the risk of methanol poisoning. Remember: say NO to free drinks.

- Carry essentials such as cash, a power bank and a data plan so you’re prepared if something goes wrong

- Be mindful of strangers, holiday romances and situations that could leave you vulnerable to drink spiking, theft or other risks

Bethany Clarke, Founder & Campaigner

MethaKnow campaign


Maya Taylor went solo travelling for the first time in 2026, taking a 5 month sabbatical to explore South America. She says travelling solo was probably the best thing she has ever done for her self-confidence and would recommend it to everyone.

But like many first-time solo travellers, she had her concerns, from safety to navigating unfamiliar places where English isn’t widely spoken.

One thing that helped?
Mixing solo travel with group tours.

“To make myself feel more at ease, instead of travelling solo the whole five months, I booked myself a few group tours. Not only was accommodation and transport sorted, but travelling as part of a group is great if you want to feel safer. And it’s amazing for making friends as well!”

Some travel companies, like Intrepid Travel and Trailfinders, and more niche providers like Travel Queen, Gutsy Girls and Solo Female Traveller Tours offer women-only tours and expeditions.

Maya Taylor, Solicitor

Your Questions, Answered

Be an upstander

If you see another traveller in an uncomfortable or unsafe situation, you have the power to help. Bystander intervention tools are tried and tested techniques developed by safety experts to give people the confidence to intervene safely and effectively.

We like to think of it as helping people to be upstanders, rather than bystanders. Remember, only ever step in if you feel safe doing so.

Distract

This is all about creating a distraction. It can be as simple as asking the person being targeted for the time or directions. Start a conversation about something completely unrelated - you can even pretend you know them. Sometimes breaking the moment is enough to end the unwanted attention. You don’t need to acknowledge the harassment, just shift the dynamic.

Direct

Address the situation directly. But only if it feels safe for you to do so. Speak to the person being harassed: "Are you okay? Do you need help?" You can even name what's happening to the harasser: "I don’t think what you’re doing is ok. This isn’t acceptable behaviour. Leave them alone." Trust your instincts about whether direct intervention feels safe. Your safety matters too.

Delegate

If you don’t feel comfortable getting involved directly, get help from someone with authority or capacity to intervene. This could be staff at a restaurant or hotel, a tour guide, transport personnel or local law enforcement. Sometimes the most effective action is bringing in someone who has more power in that situation. Be specific about what you need: "That person is being harassed and I think they need help."

Document

One of the ways you can be of help is by making a record of what’s happening. You should only do this if it’s safe and if the person being targeted wants you to. Video evidence can be useful for reporting, but you should always prioritise the person’s wishes and dignity. You can document the incident in other ways by making a note of what happened or any identifying details of the harasser.

Delay

Check in after the fact. If the moment has passed or you didn't feel safe intervening at the time, you can still help. Approach the person afterward and ask if they need anything, or if they want company. Even a small gesture—"I saw what happened and I'm sorry that happened to you"—can make someone feel less alone. You can also report it at a later time. It’s never too late to act.

The 5 D's of Bystander Intervention were originally created by the non-profit organisation, Right to Be. You can find out more about the organisation and the intervention tools by visiting their website.

What we’re working towards

She Travels Safe exists to create a world where everyone can explore confidently and safely. Here's what we're working to achieve:

  • Empower travellers with knowledge
    Informed travellers are confident travellers. We spoke to real travellers about their experiences to understand the risk landscape women are navigating. Now we're sharing the guidance and practical tools to make smart decisions and travel on your own terms.

  • Build a supportive community
    Travel safety isn't just about individual preparation, it's about looking out for each other. Whether it's a friend, travel companion, or a stranger who needs help, we all have the power to make a difference.

  • Drive industry accountability
    We want providers to reflect women’s experience in communicating safety risks and signposting relevant guidance, to continue to encourage reporting and to respond sensitively and promptly when something goes wrong. And finally, to use their influence with suppliers and destinations to seek continued improvement when it comes to keeping women travellers safe.

  • Acknowledge the gap
    Women shouldn't have to choose between adventure and safety. By acknowledging the differences between women's and men's travel experiences, we can work to close the gap.

Travel is for everyone. And everyone deserves to feel safe on their journey.